HTC, the largest handset manufacturer no one has heard of, has come out of the shadows and is starting a brand awareness campaign in the U.S. A Taiwanese company, HTC has manufactured the T-Mobile Dash and T-Mobile Wing, and nearly all the Android handset in the U.S, just sat back and let the carrier brand the handsets.
With their new marketing campaign centered around ‘You’, HTC will bring the company into the mainstream of handset manufacturers for U.S. consumers and will bring even more attention to Android. Some of the best cutting-edge phones in the world are their products and the public should know that. Enter the “Quietly Brilliant” campaign.
HTC is heavily invested in Android and will continue to develop a majority of their handsets using the Android Platform. The handset featured in the 2 television commercials is the ‘Hero’ from Sprint and you can view them both below:
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